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Lushness 100

Thabiso Junior Ntuli
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visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern

Lushness 100
Brand Visual Identity by Thabiso Junior Ntuli
©2023
Lushness, a wellness blog with a dedicated focus on black wellness, has commissioned the creation of a unique identity for their inaugural annual listicle, spotlighting the top one hundred wellness influencers within and adjacent to the black community. The project entails the integration of existing brand assets, including the logo and brand colors, while ensuring adaptability across various platforms such as social media, digital channels, and potential sponsorship engagements. Central to the creative direction is the infusion of nature-inspired elements and the cultivation of a contemporary African aesthetic.
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
Each honouree was included in one of ten categories. During the campaign period, each category was teased and announced. Conceptually, it made sense to be able to distinguish the various categories. To solve this, we proposed creating a unique pattern for each category. Additionally, the concept could potentially have been applied to all one hundred inductees, with each receiving their own unique pattern if need be. Each pattern made use of the number '100', transforming it into a graphic representation that subtly linked to the concept of the listicle while simultaneously creating visual distinction and African flair.
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
visual identity Social media post brand identity design adobe illustrator Advertising graphic design identity south africa pattern
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Lushness 100
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Cape Town, South Africa

Lushness 100

Lushness, a prominent wellness blog with a dedicated focus on black wellness, has commissioned the creation of a unique identity for their inaugu Read More

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