Brief:
A warm summer day, the crackle of a pizza oven, and laughter in the air. These fun and upbeat feelings of a Sunday family dinner are what Fat Vivi's Pizza harnesses to share their passion for pizza. Inspired by the bold fonts and imagery of New York pizza shops, Fat Vivi's Pizza harnesses a youthful color palette and illustrative logomark to appeal to older and younger generation who are looking for a dining experience that makes you feel like part of the family. The pug logo (and Fat Vivi's namesake) is an homage to Vivian, the family taste-tester and iconic attendee of Sunday dinners. Whether it's your nonna or your bambino, Fat Vivi's Pizza has a seat and a slice for all.
