the CVS Beauty Makeover
A re-invention of the customer experience as it relates to trends and
A re-invention of the customer experience as it relates to trends and
key beauty initiatives
Our goal: Enhance the beauty experience for two convergent programs:
Beauty Activation Month (BAM into Beauty) and 'Hello Trends', aligning
touch-points and elevating customer engagement
Our criteria: Achieve a look and tone that embodies both elevated beauty
experience and guests’ desire for the latest trends and exciting brands
Our focus: Guide customers to explore trends and brands for an inspirational
and enjoyable shopping journey
the CVS Beauty Makeover: Cosmetic Photoshoot
A playful, artful expression of trends in color cosmetics
Creative Direction, Photo Art Direction, Illustration
