Performance Marketing Stories and Films for Oter
Oter is a microbook app that helps people reach their self-improvement goals with its curated and easy-to-read microbooks. It has an AI-backed library that enables access to an infinite pool of non-fiction titles from the world. The brief was to create UGC videos in a way that feels real to the audience.
A slice of life from the everday; a video that talks about the various use-cases of Oter -whether it is listening to microbooks while working out, picking books as per the set goals, or just sticking to the habit of improvement each day.
Character sketch based on the recommendation engine of the app. Long-form storytelling and detailed with features wherein one character highlightes the feature of recommendation and "right swiping" on Oter.
The "of course" challenge/trend to talk about the different features of the Microbook app - AI-powered, price point, audio mode, streaks, and recommendation engine.
The "what if I tell you" ad-like video with a direct CTA. The hyper-energetic mode is intentional and meant to push people to take actions - a value that the brand deeply resonates with.
A direct Piece-to-Camera, made fun with all that Oter can help a user do and be - whether it is getting closer to their professional goals, or find love.
A personalized account highlighting one key use-case of the app -
the lookup i.e. inbuilt dictionary feature.
"I'm passing the phone" trend to highlight the product features.
A direct piece-to-camera to create awareness about the brand offerings.
