Challenge:
In the context of real estate, it's apparent that numerous enterprises, including agents, construction firms, and commercial establishments, often share similar logos. Like house shapes 🏠 or building shapes 🏢
Distinguishing oneself and creating a unique identity within this competitive landscape poses a substantial challenge.
An effective logo should not only be distinct but also offer a fresh perspective 👁️🗨️ that sets it apart professionally.
Above are few examples of logo for generic real estate industry. Setting up a brand identity in this
space is not only challenging but also chaotic. ⚔️
Research & Observation:
On the contrary, when we delve into the realm 🌎 of successful brands in the real estate niche, it becomes abundantly clear that their logos often eschew the traditional imagery of houses or buildings.
Instead, these brands opt for a more versatile and abstract approach, perhaps symbolizing the dynamic nature of the real estate industry. 🗿🧱
Strategy:
Develop a distinctive logo incorporating the key motive of Foxtail Capital. Investment and Real Estate Assets. 📈
Build a unique identity that not only sets apart from the crowd but at the same time give the agility to
various adaptation. ✅📄
Embrace unconventional design elements and creative interpretations to challenge industry norms, positioning Foxtail Capital as a visionary leader in the real estate investment sector. 🔥
Design Thinking:
Brainstorming various version for Foxtail Capital using investment and property symbol perspective 🧠
The final logo idea represents property investment that rises up.
The tail or flow represents the ease of investing with Foxtail Capital.
The Logo Mark:
The Design Process:
Logotype:
Brand Colours:
Typeface:
