Welcome to the San Francisco Baking Company!
The purpose of this project is to focus on branding and identity in creating a logotype, menu, invoice, packaging and other merchandise available in the store that would enhance the area in which it is located.
Here at the San Francisco Baking Company, we wanted to introduce a modern and clean baking company. Not only are we a trendy new stop to grab a quick treat, savory and sweet, near the Fisherman's Wharf, but we are here to promote a cleaner environment!
We, at the San Francisco Baking Company, are passionate about doing our part in being environmentally conscience and sustainable. In an effort to promote environmental cleanliness outside of our store, we offer reusable grocery and tote bags for purchase.
In an effort to maintain a sleek and modern look within our storefront that is easily identifiable from across the pier, we decided to stick with neutral colors. However, we wanted our packaging for products available outside of our store eye catching by using vibrant colors and bold patterns.
These t-shirts and baseball caps are worn here by employees to promote unity among staff but will also be available in store to our customers for purchase.
Our menu is easy to read and allows the customer to find the perfect treat to satisfy their hunger. Whether they want something savory or sweet, each customer who visits the San Francisco Baking Company will have a chance to "Taste the Bay" with these unique treats and flavors.
