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Yum Bun – Mexican Street Food Visual Identity Design

Charlie Stopford
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mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity
mexican restaurant visual identity design Brand Design mexican brand identity food and beverage FOOD AND BEVERAGE LOGO Mexican Food Logo Mexican Street Food Mexican Street Food Logo Mexican Visual Identity


Yum Bun – Visual Identity Design for a Mexican Street Food Brand

Yum Bun is a vibrant and energetic Mexican restaurant needing an impactful visual identity design to convey its uniques flavour and zest. Mexican cuisine is inherently spicy, zingy, colourful and lively which are all powerful inspirations for where a brand like this should head with a sprinkling of the cultural aspects, wildlife and iconography of the region this was an exciting journey to embark on. Caution had to be advised though, with some overused and unrepresentative imagery of Mexican culture giving easy shortcuts to designers working in this niche in the current climate being something we want to avoid in order to build a genuine and unique identity for this brand. 

Design Vision

The vision here was to create a modern interpretation of Mexico’s personality, using a vivid colour palette taken directly from the vibrant foodstuffs of some of the regions most iconic dishes. I wanted a relatable, human experience which is a little rough around the edges, laidback in it’s aesthetic and full of life.

Creative Decision Making

– Logo Design: For the logo I wanted to show an immediate western character by choosing a few Mexican inspired typefaces and carefully choosing letterforms from each that best gave the character and aesthetic I wanted. I then edited some of the letterforms to make them more succinct as a logo and gave us a unique one-of-a-kind typeface for our identity design. I created an accompanying mascot icon from an Aztec sun pattern which gave our brand some extra character which could be doubled as a stamp on our design assets. 
– Colour Palette: The vibrant colour palette is taken directly from some of the foodstuffs of Mexico’s most iconic dishes and the deep green colour connotes the beautiful shade used in Mexico’s national flag. This allowed us to literally garnish our designs with bright lime accents and top with complementary shades of pickled red onion.
– Art Style: The art style is derived from vintage and lo-fi western films, using halftone patterns and desaturated images along with rough textures and colour overlays to give us a whacky vintage, spaghetti western collage. This allows us to use imagery of the food, ingredients and other relevant imagery in a unique and iconic composition. 


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Yum Bun – Mexican Street Food Visual Identity Design
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