The focus of this project was to create a new corporate identity.
My idea was to combine a comic book shop with a deli. By taking two completely different store concepts, I was able to make a unique storefront suitable for a university atmosphere.
The name is derived from a cartoonist’s mishap. This cafe’ would be the place to go to when fans want to discuss such mistakes or quirks in their favorite novels.
Elements created include a logo, catering menu, business cards, coasters, among other numerous applications.
Stationery.
Invoice print preview.
Letterhead print preview.
"Front" Catering Menu print preview. Note that fold lines are not visible in printed version.
