Tangy Twists, a brand of playful and delicious fruit gummies bursting with flavor and personality! This Austrian-born confectionery brand aims to bring a smile to every face with its unique combination of vibrant colors, quirky typography, and, of course, irresistible taste.
The Design Inspiration:
Funky & Playful Typeface: We chose a typeface that exudes fun and energy, reflecting the playful nature of the gummies themselves. Its unique curves and unexpected character shapes add a touch of whimsy and invite consumers to engage with the brand.
Vibrant Color Palette: A bold orange takes center stage, representing the juicy citrus flavors at the heart of Tangy Twist. This is complemented by a spectrum of other vibrant colors, each representing a different fruit flavor and adding visual excitement to the packaging.
Eye-Catching Packaging:
The packaging design is anything but ordinary. We opted for playful shapes and illustrations that complement the typeface and color scheme. This creates a visually engaging experience that stands out on shelves and grabs attention.
The overall design approach for Tangy Twist aims to:
Capture the essence of fun and playfulness associated with enjoying delicious fruit gummies.
Communicate the brand's unique personality and commitment to offering a delightful experience.
Appeal to a broad audience, from children to adults who appreciate a touch of whimsy in their candy choices.
Tangy Twist is more than just a gummy; it's a joyful experience waiting to be discovered!
