The 60 second spot, which centered around a personified animatronic band that once played at a restaurant called Questy’s, was likely the single most expensive VR-related ad ever shown on TV to date.
The ad hinges around the tagline “Old friends. New Fun,” and featured the melancholic 1985 track Don’t You (Forget About Me) by Simple Minds—making the ad designed to appeal to the Millennial demographic.
Produced in collaboration between Meta and ad agency Anomaly LA, the 60 second version that aired during Super Bowl LVII.
Role: Post Production Supervisor
