![Beer label design with illustration of space, planets and a nebula cloud.](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dd5761192362451.65da8b6cd9f6d.jpg)
Dark Matter Vanilla Porter by Oyster Creek Brewing Co.
I recently had the pleasure of designing this beer label for Oyster Creek Brewing Co. and their new porter release Dark Matter. The graphic design process began with illustration sketches. First, I work out the composition in pencil, focusing on the key elements of the design and how they would appear front and center on the can.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0c07bf192362451.65da8b6c752ec.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eb0f6d192362451.65da8b6c74744.jpg)
![Hand lettering of the word Dark Matter for a beer can logo.](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/33f6bf192362451.65da8cd481db3.jpg)
Once a concept is chosen, I redraw the hand lettering in Adobe Illustrator to create a crisp vector that can be sized to any dimension in case the client would like to use the logo outside the beer label. Think t-shirts!!
Next, after the final art is illustrated, I explore layout and color in Illustrator. During this process I link the PSD file in a layer below the text and logo in Adobe. I can then focus on the hierarchy of the text and color palette.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c889ca192362451.65da8cd426f86.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/74a012192362451.65da8cd427944.jpg)
![Illustration of a nebula cloud in the galaxy with stars and planets all around.](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b5b7d0192362451.65da8b6cd90e5.jpg)
Textured brushes are used in Procreate to create additional depth in the nebula cloud. This space design was outta this world to work on!
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/957a8b192362451.65da8fab4722e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/acb0bb192362451.65da8fab4647c.jpg)
Hoot Design Studio
Illustration • Branding • Label & Packaging Design
www.hootdesignstudio.com | Follow along on Instagram
LET'S WORK TOGETHER
Email: Jen@hootdesignstudio.com