Play In The Box Brand Identity & Mascot
Play In The Box is showcasing a variety of content using character IPs within Korea's largest department store platform, The Hyundai, COEX, Starfield, and other domestic mega-complex malls. From four-cut photos to ASMR experiences, gachapon, goods, and snacks, this brand full of things to see and eat has been newly defined and branded by Studio OKGO.
Client
Hello Apollo: Juyoung Jin
Studio OKGO
Branding Creative Director & Design: Theo
Studio VIIND
Spatial Creative Director: Yul
Graphic Design: Juyoung Kim
Spatial Design: Eunyoung Kim
Location : B1F Coex 513, Yeongdong-daero, Gangnam-gu, Seoul, Republic of Korea
Usage: Store&Photo boothFloor area : 240 sqm