Branding, packaging and Illustrations were made for Kokoro Coffee for a coffee brand meant to be sold in Tokyo. This brand was meant to communicate the "heart" or "spirit" of Japan, emphasizing inner beauty and emotional depth).

Minimalist iconography was utilized to compete with various other popular Japanese cafe's given coffee culture.

The process of creating the typography involved choosing type that specifically accentuated the Japanese origin of the brand while incorporating said characters.