CENTRO UDITO (Hearing Centre) was set up by the owners, Anna Maria and Gianmarco, to bring to Olbia (Italy) their expertise as hearing aid specialists, gained in over 30 years in which they have worked with the best companies in the hearing aid sector.
The centre offers support and a wide range of services aimed at restoring and maintaining full hearing efficiency and, consequently, the quality of daily life.

For Centro Udito I designed the logo, the corporate image and the external layout of the shop.

The symbol chosen is a stylised ear inside which is a blue circle representing the hearing aid. From it develops the design of three sound waves. These suggest that the function of the hearing aid is precisely to amplify surrounding sounds.

The typeface chosen for the logotype is a rounded, modern and versatile font. Within the word 'CENTRE', and more precisely in the 'N', I have incorporated the circle present in the symbol to add a distinctive mark to the font and to maintain a link with the symbol.
In the logo, the word 'CENTRE' thus takes on a dual meaning. Both that of a place dedicated to hearing and that of objective, i.e. the purpose for which the centre was created.

The following are part of the corporate image, which I designed: business card, letterhead and envelope, document folder and leaflet. In addition, I was responsible for the design of the forms and some letters, used for direct mailing.

In addition to designing the logo and corporate image, I was responsible for designing the shop fitting: sign, plaque, window display and backlit totem.

Finally, I designed and had a totem with an oval base, light and easily transportable, to allow the user to immediately identify where they can have their hearing checked.