Danimals — COVID-19
Everyone has their COVID-19 Project that got away. We were ready to go shoot two giant spots using a company that had worked on the MARVEL Universe. It was going to tap into the imagination of children and how Danimals drinkable yogurt was the key to help unlock that magic. However, because of the lockdown of COVID, we had to get scrappy. So we hired Daniel Hashimoto (Action Movie Dad) to help bring users content alive, while everyone was in lockdown. I'm proud of what we did, but still wonder 'what could have been.' (Le sigh).
I don't want to share the entire storyboard (legal), but happy to personally share and talk about our direction for the initial Broadcast & Social Campaign.
"Gauntlet"
"The Kick"
"Slam Dunk"
"Electric Shoes"
"Flying Carpet"
"Hide & Seek"
"Cave Explorer
