RASSA: BRANDING + PACKAGING RODRIGO OVIEDO, 2024 ©
ABOUT THE PROJECT
Rassa, based in Victoria, Canada, is a passionate venture dedicated to gardening, landscaping, and horticulture. They stand out for offering products ideal for carrying out tasks and projects related to garden design, horticulture, and the creation of green spaces. Their mission goes beyond providing products; they provide comprehensive guidance to ensure the success of each project.
Within their diverse seed bank, you will find high-quality seeds for vegetables, aromatic herbs, flowers, grasses, grains, and forage, specialized for sowing, sprouting, shoots, and microgreens, supporting all stages of the cultivation process.
CLIENT NEEDS
Before embarking on a new journey in the creation of an identity, I observed how the seed industry is gradually blending into uniform and monotonous styles. Therefore, Rassa needed to stand out in this landscape to transform the perspective of flora enthusiasts. From a graphical standpoint, I faced this challenge with a vibrant, entertaining, and contemporary aesthetic, where illustrations and packaging were distorted and shaped, whether on a physical product or kept as a mystery beyond any digital screen. And somehow, it worked. Somehow, the 'contemporary' merged with the 'traditional,' and the peculiar became intriguing, prompting everyone to inquire about the true essence of the brand.
DESIGN VALUES
The illustrations and colors converge harmoniously to extend a friendly invitation to explore the brand. The meticulous selection of the color palette is based on the shades of the most prominent flowers in the project; each hue has been carefully chosen to convey the richness and diversity that represent Rassa's professional commitment to gardening and horticulture.
