FreeBees
BP's Loyalty Program name & brand development
BP's Loyalty Program name & brand development
When Mobil merged with British Petroleum (BP) we were asked to develop a new loyalty program to replace this Mobil Spaarkaart.
This is what my partners Joost Perik, Ro Mulder and I came up with.
FreeBees
This is what my partners Joost Perik, Ro Mulder and I came up with.
FreeBees
We invented the name FreeBees as it's not only relevant for a loyalty program, it sounds familiar for BeePee clients from day one.
The friendly Bee character and the yellow honey colors were soon added and, voila...
This is what it added up to.
It proved to become one of the most appreciated Dutch loyalty programs and is - face lifted to the current times - still loyal to the original idea's, typeface and Bee character.
Actually the Bee character soon came to life and became a visual property in the advertising and promotion campaigns through out the years.
