A mockup of Shiseido ad campaign and the description of the project.
Concept sketches for the ad campaign
Initial ideas for the anti-aging cream ad campaign presented in various designs.
This project was my very first endeavour it fills me with a sense of pride.
It was a challenging task, especially considering my limited proficiency in using
the Adobe Creative Suite at that time, and generating creative ideas proved to be difficult. To overcome these challenges, I experimented with different design styles, utilizing my iPad for drawing in an attempt to extract the best ideas.
As a result, I successfully conceptualized a design that highlighted the new chapter of life while establishing connections with Shiseido’s anti-aging cream.
Mood board for the ad campaign
A moodboard that showcases the colour scheme, brand consistency, and image resources to create a new outcome.
I collected some assets to create the final ad campaign poster, then crafted a moodboard to ensure the concept remains cohesive.
A screen is displaying a woman, half old and half young, in book pages to symbolize a new chapter.
By using Photoshop, I altered the model’s clothing to match the brand colour and added flowers behind the model to maintain brand consistency. The flipping paper effect was incorporated to give the impression that the audience is peeling back the page, revealing youthful skin over the wrinkled face. Additionally, I utilized Photoshop to merge images of two females into one person, creating the desired old-and-young effect.
These adjustments were made to symbolize the beginning of a new chapter in one’s life, showcasing rejuvenated skin and advertising the impactful results of the product.
I am pleased to share that the project was successfully completed,
and I am genuinely satisfied with the results. It demanded a significant amount of time
and effort, and I am proud of the outcome.
***The Shiseido Ad Campaign project was a mockup that I created independently, not in collaboration with any actual client.***
