Luis Roca's profile

Champion - Hoodie





Champion
Hoodie

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Kepler Group partnered with Champion to create 20-second videos that could be easily edited and updated to showcase any product line from their catalog. 

This project is an exploration of how we can incorporate AI into the pipeline from creating the script, recording a voiceover, and quickly removing the backgrounds from all the product images. 

Led by Camm Rowland I was able to design and animate this piece that serves as a footprint for all the digital content that will come from their catalog in the future. 









CREDITS
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Client: Champion
Agency: Kepler


Creative Director:  Camm Rowland

Design: Luis Roca
Animation:  Luis Roca

Producer: Annie Malik





Champion - Hoodie
Published:

Champion - Hoodie

Published: