CLIENT / GenArts + Boris FX
ROLE / Art Direction + Design + Illustration

Now here’s another rare project where my client says… “just go for it!” Boris FX was looking to go big with some crazy-ass motion graphics for a Sapphire “Anthem” Video. We could have titled it “Badass eye-candy stuff”.

I worked up some Mood Boards to set the stage and then I got the “go ahead!” The CD on the couch at the beginning pretty much tells the whole story. GenArts founders make their cameo in the last frame below, but don’t miss the “banana split”, or the “exploding cooking pot of unicorns and rainbows”. Frames were created using Photoshop, Illustrator and Cinema 4D.