The Happiness Spices project aims to encapsulate the journey from spices to food and ultimately transforms into a source of joy when consumed. The initial inspiration was to convey the sensation of a “foodgasm.”

Indonesia, renowned for its rich and diverse array of spices, utilizes them to enhance the flavor of its traditional dishes. The combination of these aromatic and flavorful spices results in a sensory experience often described as a “foodgasm.” The intense pleasure derived from savoring such delectable food not only brings happiness but also a profound sense of contentment.

In Indonesia, sharing a delightful meal with loved ones is a cherished tradition that fosters togetherness and creates joyful memories. The unique blend of spices in Indonesian cuisine not only delivers a memorable taste experience but also represents the nation’s cultural heritage and identity.

I developed the assets of this project into books and packaging, featuring six world-famous spices originating from Indonesia. This undertaking has been the most expansive in my journey to explore and enhance my design skills. It encompassed various aspects, from creative thinking and asset illustration to animation, booklet layouts, photo curation, and packaging design.