BLACKOUT ADS
The blackout is the signal of chaos triumphing over order.
It is darkness imposing itself on light.
It acts on the perception of reality, generating the dark and disturbing visual world of “Adagio” (the new movie of Stefano Sollima, released in Italy on 14 December 2023), but it acts equally on people's psyche, setting free their innermost fears or, on the contrary, their deepest and most secret nature. This is the idea behind "Blackout ads" DOOH in which a simulated blackout brings the copyad in it to completion, revealing the dark side of the movie’s main characters.
Client: VISION Distribution
Ad agency: VICEVERSA Studio
Ad agency: VICEVERSA Studio
VICEVERSA Studio
Creative Direction: Luciano Marchetti, Davide Canepa
Art Director: Luciano Marchetti, Marilù Osculati
Copywriter: Davide Canepa, Eleonora Ciocca
