Halos Orange Juice

•

Handmade Mockups Illustrator 2024

Halos Orange Juice

What if Halos made orange juice? Think of a sweeter orange juice without the added sugars!

Project Objective:

Design three distinct packaging solutions for a single product to target three different audience demographics: Children (7-10 years old), College-age Students (19-28 years old), and Seniors (55+).

Outcomes:

-Apply design principles in three-dimensional forms, considering factors like color, line quality, and shape.
-Utilize typography effectively on 3D structures.

-Enhance prototyping skills by creating mock- ups and physical forms.

-Create visually appealing designs tailored to specific audience preferences.
-Conduct research to understand audience needs and preferences better.

Requirements/Specifications:

-Design a unique package for a chosen product category that appeals to each target audience.

-Ensure each package is audience-appropriate in structure and functionality.
-Consider the 6 “P’s” of packaging: Protect, Present/Communicate, Persuade, Perceive, Purpose, and Pallet.

Note: Mock-ups need not be fully functional but should represent intended designs creatively.

55 + Demographic