Project Overview
WEKK is a homewear brand that blurs the boundaries between indoor and outdoor clothing, allowing you
to wear it anytime. We have set our direction as a homewear brand that escapes the monotony of
everyday life, ensuring that laughter never stops and every day feels like a joyful holiday.
With the establishment of the culture of social distancing due to the COVID-19 pandemic, there has been
an increase in people spending time at home or in close proximity to their homes. In response to this trend,
we have planned our homewear styles to be versatile, enabling you to enjoy the comfort of a joyful daily
life without constraints whether you are indoors or outdoors.
Brand Essensce / Core Value
I have pondered on conveying our brand as an active loungewear brand that doesn't forget the essence of
comfort, respecting diverse tastes and engaging in meaningful consumption with people who value it for
themselves.
To define our core values, we have chosen 'In-and-out', symbolizing our commitment to pursuing our
unique style 'Ourself', embracing diverse tastes and respecting diversity 'Colorful', using comfortable
materials for a pleasant wearing experience 'Wearable', and being able to comfortably wear our
loungewear anytime, anywhere. This encapsulates the essence of 'WEKK-NESS', aiming to share a
vibrant everyday life, reminiscent of a weekend, wherever and whenever.
Brand Logo
WEKK's logotype is developed with the principle of a unique patterned fabric exclusive to WEKK,
contrasting strongly with vibrant colors, and maintaining an appropriate thickness to avoid interference.
Additionally, it aims to capture the preferences of individuals pursuing diverse tastes and values,
representing a neutral image that does not lean towards any particular direction. This is to ensure
inclusivity for people who engage in varied tastes and value-driven consumption.
Brand Color / Typeface
When marking 'weekends,' 'holidays,' and significant occasions, we typically use the color red. WEKK's
primary color is red, chosen to easily convey the brand message of making every day feel like a joyful
holiday. In addition, the designated typefaces, Helvetica Neue and Pretendard, are utilized without
decorative elements to complement WEKK's unique pattern, creating a cohesive visual identity.
Brand Graphic
WEKK's symbol is developed using the alphabet 'k' to create a geometric symbol. It encapsulates the
cheerful atmosphere and laughter provided by the brand by preserving the unstructured shape of a
'balloon' and its free-moving nature. This symbol conveys the values of WEKK in a subtle and expressive
manner, capturing the joyful mood of the brand.
Application
By visualizing the identity defined earlier, WEKK aims to provide people with a consistent brand
experience across various mediums through images that reflect the WEKK essence. This ensures a
WEKK-NESS brand experience for individuals.
Brand UIUX
WEKK's PC/Mobile screen layout is developed with user convenience in mind, featuring a simple layout
and text to ensure comfortable online viewing. This design provides an environment where users can
easily experience WEKK's unique products, characterized by diverse patterns and vibrant colors.
