Baby food masher

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Baby food masher

Category / Baby care
2023 / Product design concept

This compact baby food masher set and bowl combination quickly and easily allows parents and babies to mash food, from fresh fruit at home to restaurant veggies.

The bottom of the masher is flush with the bottom of the bowl to guarantee uniform crushing. The masher also includes a silicone anti-slip cover on the handle, which is

more convenient to use. The Masher head is designed without holes to prevent food

from getting trapped and is easier to wash. The bottom of the masher is designed after various animal footprints. For maximum portability, the Masher fits inside a bowl and

can be sealed with a lid.

Product & Marketing Research

The customer selected several competitive products for testing.

We analyzed the advantages and disadvantages of these products, based on the existing data and trends, and carried out an optimized design.

The shape and form developing process

In our design process, we have deeply focused on the proportion of grasping, technical constraints, and each small detail to make this product the perfect baby-food preparation KIT. Considering this baby product will be used in different environments starting from home to the restaurant, all the moments are crucial, the product needs to guarantee security, bumping resistance, and also reach food safety we chose the food-grade PC plastic to keep bacteria away from babies.

Project challenge

The challenge of this project was to incorporate an existing stainless steel bowl, so we did different brainstorming in the process to make the product have some special features to enhance the convenience of the product and differentiate from the products on the market.

The relationship between food masher and bowl

The bottom of the food masher aligns with the shaped bottom of the bowl, ensuring effective crushing. At the same time, the food crusher has added a silicone anti-slip pad on the handle, which will be more convenient to use.