The IT industry is full of technology consultancies of varying scales and capabilities, all competing for people and projects. How could we assist this new consultancy based in Norway to differentiate itself in the market and attract ambitious clients along with the best tech talents?

With only four weeks to complete the project, we faced multiple challenges. Their company name at the time didn't resonate with their ethos or capture the imagination of their intended audience. With no former brand strategy, they also lacked a unifying visual identity, leaving them indistinct in a saturated market. In addition, unclear messaging and uninspiring content across their marketing channels and website added further confusion for prospective clients and consultants.

Solution

We provided People Made Machines with a unique and ownable name, alongside a holistic and distinct visual identity that pays homage to the visionary spirit of retro technology. This journey into the past resulted in a graphic language that intentionally challenges the assumptions of what a future-focused technology consultancy should look like. Through strategic positioning and a comprehensive competitor analysis, we laid the foundation for the brand’s evolution and established them as a bold contender on launch day.