FluidLogic partners with Loft to develop a fresh brand identity for active hydration.
Services: Industrial Design
By unifying FluidLogic’s brand values around a common vision, the brand was able to expand their relevance to a wide range of verticals. The team developed a clear and compelling brand message that communicates FluidLogic’s unique value proposition, including a tagline, positioning statement and key language elements appealing to the audience's needs and aspirations. FluidLogic was able to launch their website, mobile app, wearable products and vehicle-mounted systems under a common brand and consolidated message.
