Loft collaborates with Lifeprint to make digital mementos physical again with an augmented reality ecosystem
Services: UX, Industrial Design, Mechanical Engineering
Loft helped Lifeprint develop the strategy and implement the vision for a global social media platform built on the backbone of a network of inexpensive distributed printers. Customers could purchase a printer, set up their Lifeprint app, and begin sharing digital mementos and memories with their loved ones across the network.
The products, sold globally in the Apple store, became an instant (print) success. Loft focused on a fun and sleek design language that resonated with the Instagram generation, offering ease of sharing and use. Lifeprint gained a wide audience across the globe, and the product success enabled them to extend their revenue with the sale of refill packs.
