Yoginis Activewear is a brand dedicated to empowering women in India on their fitness journey by seamlessly blending health, fashion, and comfort. The brand strives to infuse elegance, delight, variety, and vibrant colors into the lives of activewear enthusiasts. We focused on the four fundamental principles of the brand: flexibility, yoga, stretching, and comfort. The logo was designed keeping in mind the aforementioned ideologies. Incorporating spirituality into the logo with the sukhasana (easy pose) as the symbol, and the use of a Devnagri-styled font adds a cultural dimension, highlighting the brand's roots and cultural resonance. This project was a fun collaboration and resulted in a logo that succinctly captures the brand's essence.