Rachel Cruze, the daughter of Dave Ramsey, has built her own notable brand that carries forward the legacy of financial principles her father has developed over 30+ years. With this title, she wanted to help people on the front end of their financial journey doing money the Ramsey way understand why they handle money the way they do. Understanding these insights would, in turn, help people not only understand themselves better, but also make better decisions with their money moving forward and achieve their goals faster and with more clarity. The art direction for this book was to visualize and accentuate Rachel's incredibly infectious personality and character. The result was an honest, warm, and inviting portrait of Rachel that didn't skimp on her boldness or authority.
Creative Direction // Brad Dennison
Design and Layout // Chris Carrico
Photography // Seth Farmer
