we creatively conceptualized and executed the #PrideCampaign for @heynnnow across its social media platforms. This Campaign is the marriage of the use of pronouns and the denotative and connotative use of vibrant, fluid and appealing hand-gesture illustrations. The core message is subdivided into three distinct yet pivotal concepts that we as a society need to devote to: Self Expression, Representation, and the belief that ‘The Future is Not Binary’. It is aimed at cultivating into people’s minds that ‘gender’ is a spectrum not a societal expectation and it is complete and diverse only when we look at it as ‘us’. We all hold the rights to self expression and equal representation and we also carry the responsibility to make sure that the future is not binary.
