In 2024, we transformed "Mwanamke wa Shoka" to empower and recognize women.
The mission was to infuse strength and recognition into the campaign, with the resonant slogan "Nishirikishe Nikushirikishe" (Share with me, I share with you). Balancing international appeal with a local touch was a creative challenge, aiming for a design that resonated globally yet felt familiar locally.
Event tittle was created with a custom serif font that combined an axe symbol with a royal colour scheme. A silhouette of a woman's head became a potent emblem, signifying development, connections, and social influence.
The rebranding has successfully introduced a refreshing and exciting experience, making everyone involved feel important and valued.
