Sustainable Cosmetic Packaging
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thesis / Packaging Design
December 2023
IUAD / Institute of universal art and design
PROBLEM
The project involves rebranding and designing sustainable packaging for Antos Cosmesi, a natural skincare/makeup brand. The main challenge was to achieve a restyling of the visual identity that would not compromise the brand's values and the coordination between visual identity and packaging.
DESIGN CHOISES
I redesigned the logo, created an iconography with a distinctive color code and new namings to identify the main cosmetic lines and designed new packaging using sustainable and innovative materials. The new visual identity highlights the brand's transition towards greater sustainability without disregarding its history and origins.
LOGO
I started with these keywords: nature, purity, sustainability, innovation. In fact, it is a visual synthesis of 3 concepts: the brand's initial, the circular arrows of the circular economy, and the lily, a historical symbol of the brand. The logo is characterized by its flexibility as it can exist in various versions.
TYPEFACE
A typeface designed by Zetafonts, Hagrid, has been chosen, which gives dynamism and is characterized by extreme contrast, and has been used in the following weights.
COLOR PALETTE
The color palette consists of four shades, each of which identifies the four main cosmetic lines containing a specific active ingredient.
GRAPHIC ELEMENTS
They are characterized by angular strokes inspired by nature and its imperfections.
They have been adapted to various formats, allowing the creation of compositions on store shelves.
PACKAGING
I opted for sustainable materials made with Materica Fedrigoni paper, 100% recyclable aluminum, new biodegradable materials such as Canapackaging, 3D-printed using PLA (natural bioplastic) and Hemp from the Italian company Canapack. Additionally, solutions like the refill option were introduced with the aim of reducing resource wastage.
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