Gilly's Lager
Craft Beer Branding
With a vision of creating a reclamation of American beer, the team at More Drinks tapped Bullhearted Creative Co to create a flagship lager. Named for the founder, the brand sought to capture the American spirit. One of ingenuity. Of embracing risk and endeavoring to go beyond. Of daring to become legendary.
From a strong foundation in a brand strategy, our design pulled influence from quintessential American icons. Colors, strong typography, and a nod to Lady Liberty herself all coalesced into this new American staple.
Services:
Brand Strategy / Brand Identity Design / Art Direction / Packaging Design
