Get: Disgruntled customers of car ride-hailing competitors
Who: Usually use Uber and Bolt but are fed up of off-app price negotiations widely adopted by drivers
To: Perceive SafeCar as the more premium and hustle-free option.
The Approach: Position SafeCar as the ride-hailing option that is safer, fairly priced with no-offline negotiation, trained drivers and superior customer service.
How: By directly addressing competitor customers' key grievances in the main messaging.
Skills: Customer research and analysis, Creative strategy, Copywriting
