Fashion Design & Product Management
Managed end-to-end product lifecycle (design, search and purchase of materials, search for factories and production)
ART DIRECTION
Developed concepts and executed creative campaigns. Curated creative talents. Created content for social networks
Casting models. Selection of a photographer
Video editing
Photo processing
LookBook
Campaign Conceptualization. Style. Casting models. Selection of a photographer
Digital Marketing
Created and managed brand communication tools (website, Instagram). Audience engagement
Development of site design and content (www.kasylrw.com)
Site filling and copywriting
Sales & Distribution
Created e-commerce channels D2C. Managed wholesale operations
Cooperation with department store TSUM Kyiv (www.tsum.ua) and Dasha Katsurina Studio in Warsaw (www.dashakatsurinastudio.com)
SMM & CONTENT CREATION
Created content. Developed visual content plans and copywriting. Participated in community management
Graphic Design. Photography
INFLUENCE MARKETING
Selected of brand ambassadors and communication with them
