Grace is one of the brands I started from scratch, it was sort of élite, So I uses a special tone of voice to target the audience and to get close to them.
English language was the best choice to focus on the quality and material with some catchy words repetitive and familiar to most of girls in the segment we target.
English language was the best choice to focus on the quality and material with some catchy words repetitive and familiar to most of girls in the segment we target.
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