About HealthifyMe
HealthifyMe is an Indian digital health and wellness platform developed for both Android
and iOS platforms. The app takes a holistic lifestyle tracking approach to keep users
engaged and motivated. The app, built by doctors, nutritionists and fitness trainers
delivers guaranteed results.
Campaign Theme
The "Motivation Surrounds You" campaign for HealthifyMe app leverages a powerful insight: motivation for healthy living isn't confined to gyms or personal trainers, it's woven into the very fabric of our communities. By showcasing ordinary individuals overcoming everyday challenges to prioritise their health, the campaign aims to dismantle the perception that fitness requires ideal circumstances or external motivators.
Authentic Inspiration: By featuring relatable individuals, the campaign fosters a sense of "if they can do it, so can I."
Accessibility: Showcasing diverse fitness routines in everyday settings emphasizes that health improvement doesn't require exclusive resources.
Community Focus: The campaign highlights the inherent support system present within our communities, encouraging viewers to find motivation in the shared pursuit of well-being.
The campaign's visuals were captured through original photography by Shubhankar Bhatia to embody the "Motivation Surrounds You" theme.
