The Croods
This four-piece sequential mailer was sent to regional and national media outlets to promote the DreamWorks Animation release of The Croods, a 3D comedy adventure that follows the worlds first modern family as they embark on the journey of a lifetime. And talk about a quick turnaround! Fox reached out to PNB on a Saturday for ideas that captured the vibe of the movie and by Thursday we were in production and ready to ship out the following Tuesday. The mailers were sent over four consecutive weeks, each coinciding with a current event (The Presidential Inauguration, Super Bowl, NY Fashion Week & Valentine’s Day).
