Horlicks Fearless Songs
Google data showed, that during exam time parents and children both look to the internet to find ‘hacks’ to help understand complicated concepts. The challenge is when kids are gripped with fear and unable to concentrate,
will these hacks help?
will these hacks help?
As Horlicks is about nourishing childhood, we took up the challenge to connect with kids during their most stressful time and create a brand experience that actually reduced stress.
We created Horlicks Fearless Songs, an initiative to make learning fun and take away the fear from exams.The idea was to create a set of engaging music videos that explain a relevant topic with the objective of aiding learning and retention. A. R. Rahman was the logical choice for this task since his music is hugely popular, inclusive, and appeals to kids and moms alike.
Topics were chosen through Google search data in collaboration with teachers. Most importantly dreary textbook jargon was lyricized while retaining as much detail as possible.
