Watching George live out the Baby Steps and fully step into the spotlight as a Ramsey Personality has been truly inspirational. Compiling years of research, personal testimony, and a heaping spoonful of sarcasm, George's aim in writing this modern book on money was to appeal to a more youthful generation. Being both entertaining and inspirational, our goal for the art direction was to imbue these very qualities. We worked towards a design concept that would jump off physical and digital shelves alike, bringing George's natural charm and energy to life. The photoshoot was just as entertaining as the book itself. The team, building on inspiration from comedic talk show key art, waded through tons of exciting poses and colors to find just the right combination to achieve the final look we were going for. The result was one we'll forever be proud of as it goes out to the world providing hope and changing lives.
Creative Direction // Chris Carrico
Design and Layout // Weylon Smith
Photography // Seth Farmer
