ROON
subversive thinking
颠覆性思考
ROON is branded project starts with the intension to inspire artistic thinking.
It is about the volume, color, shape, silouhette and hand. It shows ideology, concept and value.
The ROON project emphazise more on the wearer rather than the clothes which we regard as an expedient means. It is the wearer of the clothe who through the action of wearing clothe to demonstrate further ones own value.
The research of ROON project is a research of people's identity, of the intrinsic value of each individual.
Social context is as always between Europe and China, Modern Culture versus Mystic Primitive and Formality with Freedom
Collections under this Project is from our belief, dream and fantasy，which is a combination of Art, Fashion and Performiong Art.
ROON是一个激励探索性创意型思维模式的品牌课题，它是一个品牌，但它的意义不仅仅是一个品牌的外延能够覆盖的。
它是通过容量，颜色，形状，轮廓和手感来实现其表象的。它展示一种意识形态，一个概念，一种价值观。
ROON它强调了着装者的内在本质而不是服装本身的作用。在这里服装成为了着装者实现和表达本身价值的一种‘方便’，一种途径。
ROON的探索就是对人本身的意识行为的探索，也可以说是，对每一个个体‘人’的内涵价值的研讨。
ROON所呈现的社会背景无非是我们很熟悉的‘’欧洲与中国‘’，‘’现代文化和神秘原始文化‘’， ‘’自由与形式约束‘’的冲击。
这个品牌课题下延展出的系列来源与我们设计者的信仰，梦想甚至幻化的想象。
具体来说，这个品牌课题包含了服装，艺术和行为。
This collection is named as SWIRL. It entered the first 10 design of China Creative Design Contest 2009 in Shanghai.
The concept is from the book ''Choose Life'' of Arnold Joseph Toynbee. In the book, it talks about that the 21st century would be a century of China. We can even call this as a century of Oriental Wisdom. We believe that it reflect the reality that we are living now, a century that the entire human race is looking for solution to our social and natural dilemma through philosophical and religious research. This kind of research is the spririt we convey in our oriental wisdom. From this, we try to develop a collection that express oriental wisdom under the western ideology. SWIRL is a journey through space, geography and time, which is the core message of our culture - Tian Ren He Yi - the very fusion of the universe and humanbeing.
The entire collection is illustrated with our life experience in the west and east. Shape with strong Baroque feeling but refined to a Haute Couture silouhette, African primitive totem as pattern but arranged in the Oriental horticulture way, color is stong and stale but mysterious and intense. All these complicitity is expressed with another extreme complicity of Knitwear as a technical approach, traditional geometric figures are distorted to create a four-dimentional optical illusion, all these visual powers create an impact on viewers mind and it seems that what we show here means nothing but a big black hole that would absorb everything even the thoughts. The big explosion which represent absolute freedom came after this accumulation. Clothes seems less important and nearly invisible, only the wearer itself became the topic and this collection is only her story but nothing else.
这个系列叫做‘’漩涡‘’。它入选了2009年上海十大创意竞赛的最终轮选拔。
很喜欢看汤因比博士写的书-展望21世纪，书中多次提到，21世纪是中国人的世纪。
所谓中国人世纪，其真正的意义是21世纪是全人类探索哲学与宗教的世纪。而这哲学和宗教对于我们来说是东方智慧的探索。由此想到了要设计一个服装系列能体现处出东方智慧在西方意识形态下的表达。
我们设计的这个主题叫旋涡。它根本的出发点是依正不二或是我们常说的天人合一。试图运用时间－空间－地域这三条主轴线来表达这个创意主题。
从时间上来说我参考了西方时装史的发展，通过中轴线和图案线条以及颜色的跳动上，寻求这些时间点上的黑洞，也就是对于着装人本身“我”的探索。来创造出一个旋涡，意识上或形态上的。
第二，空间上通过借助了一些建筑设计上的概念，尤其是选取了针织这一架构较为复杂的工艺作为主题，再赋予其层次，轮廓，曲线上对于传统几何图型，三角，椭圆，等的脱离， 期望能够反应出四维空间的错觉。
从地域上，这一套系列融入了我的游学和工作的经历，足迹从巴洛克风格到非洲土著图腾的崇拜，从haute couture的质感和轮廓到苏州园林的错落有致，来体现现代时装所追求的跨地域，多国界，圆融贯通的形象。
之所以取名为旋涡，是想以最繁复的元素来表达一个最简朴的着装概念暨服装的原始功能－最大的体现”人“ 。而这一概念就好像旋涡一样需要探索和体会，而不被任何的修饰所左右。
这可能是所谓东方智慧中的人本主义。以我的设计应验和年龄阅历，旋涡最佳的体现了我这一时间点上的创作阶段和风格。如果我的设计探索可以带来一些思考，就达到了旋涡的目的了。
Another realization of ROON Project.
It is called ''Pop Bag''.
It is made with silk organza inside and outside with plastic and flock painting of the logo. Indeed luxury inside but pop outside.
Idea is Femme Fatale under Pop art (shown in the picture on the right). The guy in pajama took it smiling complete the concept. High culture content expressed through grass level formality is not any more a novelty, Who makes fun of whom is the question.
This is a latest collection from ROON Project. It is ASCETIC.
It is a Menswear Collection.
The collection used very symbolic shape of Monks' allure but combined with very luxury materials, i.e. fur, leather, gold to create a feeling of avant-guarde and anti-tradition.
It came from the idea of Chinese logo mania syndrome. A monk has no desire due to one's spirit research. While, current Chinese younger generation has a spiritual research which somhow follows the pattern of big names and brands, ironcially, this research blindly confined their natural desire for what is real beauty and what is suitable fashion for themselves.
ROON Accessory Collection 2009-2010
It is a collection starts from the concept of a conflict of Primitive Nature and Modern Metropolis City. It can also be defined as a Oriental Material balanced with Western Decoration.
The form is realized through all hand-craved wooden structure, on top of that, we add stone, metal, fabric and knit to give a volume and shape, but finish with fine leather.
The hand is soft but the power can penetrate from this cover.
We would like to use this collection to enpower the modern women to free themselve from so-called stereotype of western logo and euopean centered fashion.
