Thomas Tileston, founder of In-DataBase Pioneers, came to McLovin Communications with a problem. Despite decades of analytics experience and the fact that he actually created in-database analytics with strategic partners SAS and Teradata, Thomas needed to redesign his website to properly position his company and rank well organically on Google for strategic keywords.

After interviewing Thomas and carefully listening to his requirements, I designed his website from the ground up; I conceptualized the website structure, created and organized the web content, pages, established categories and, after editing and/or rewriting his existing content, strategically added the improved content into the most appropriate sections.

 

Furthermore, to Thomas’ amazement and delight, I researched and incorporated appropriate artwork to help visually communicate In-Database Analytic and Analytic Sandboxes. However, Thomas wanted the Home Page artwork to link to his content. Therefore, I customized the CSS by adding HTML into the design so that the titles above the images highlighted when hovered over while both the titles and the images became links to their corresponding content.

 

With the help of McLovin Communications, In-DataBase Pioneers showcases a professional website that immediately received positive feedback from the target market. In-Database Pioneers now also lists organically on Google for its strategic keywords and is climbing the ranks through the SEO Web Content created. Thomas and McLovin Communications will continue to refine the In-DataBase Pioneers website to streamline content, add more Social Media marketing and get his company to achieve a Page One organic rank on Google for his strategic keywords.

 

The new website home page follows: