![Packaging protein bar fitness Food Sweets sport Plant Based keto](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c5137c189269751.65a928acd6ffc.jpg)
SITUATION
Navigating the protein bar jungle is no easy feat. Shelves and e-shops are a wild blend of look-alike options, leaving consumers with the daunting task of choosing the right fuel for their bodies. Standing out in this environment requires a fresh perspective to catch
the eye and effectively communicate the main benefits of the product.
![Packaging protein bar fitness Food Sweets sport Plant Based keto](https://mir-s3-cdn-cf.behance.net/project_modules/1400/58e7bc189269751.65a928acd7cd9.jpg)
SOLUTION
To address this, we’ve opted for a bold design using simple geometric shapes
and varied fonts to communicate the functionality and purpose of the product,
simplifying the decision-making process for consumers.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39e13c189269751.65a928ac46707.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/53f2c4189269751.65a928ac478d9.jpg)
With vibrant colors and a clean design, Planet Hemp protein bars stand out on both physical shelves and virtual storefronts, providing a clear and easy choice
for those seeking efficiency in every aspect of their lives.
![Packaging protein bar fitness Food Sweets sport Plant Based keto](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8880ed189269751.65a928acd8c40.jpg)
Client: Allive Europe
Agency: étiquette
Design strategy: Gintarė Marcinkevičienė
Art direction: Irmantas Savulionis
Designer: Katažina Gladka
Account management: Anton Slepov
Product photoshoot: Irmantas Savulionis
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© étiquette, 2022, Vilnius