"packaging design: the perfect pair"
— printed material, 2023.
— printed material, 2023.
Dubbed "The Perfect Pair", pistachios prove to be a delightful match for beer. The idea is to package pistachios in the shape of a beer cup/can.
Considering the social aspect of enjoying beer with pistachios, the envisioned packaging transforms into a bowl for convenient sharing during bonding sessions. To address environmental concerns, the design includes a cover that doubles as a holder, allowing users to discard pistachio shells without the need for an extra plastic bag.
— Ideation sketches.
The central theme aimed to evoke a ceremonial experience, envisioning the packaging as a ritual where one could open the beer and enjoy it alongside pistachios.
— Folding tests.
The folding is designed so that the faceted sides around the cylindrical package (see fig. 3) achieve a look similar to the French Jelly Glass (see fig. 4), a type of beer glassware.
— Final dieline and graphic.
The text within the logo is manipulated into the form of a pistachio.
Graphic Art Associations of Hong Kong (HKGAA) printing exhibition with Hong Kong Trade Development Council (HKTDC) in April 2024.
