UNICEF x JCDecaux Young Talents Contest 2023
The briefing proposed by Unicef challenged us to make an advertising campaign with the aim of raising awareness about the mental health of young people, as it is a current problem that has grown in recent years; it is estimated that more than 1 in 7 adolescents aged 10 to 19 years worldwide has a diagnosed mental health problem.
The poster proposals
THE IDEA
The main idea is based on how a large part of the society, especially focused on parents, does not give the necessary importance to mental health, and how data on mental health problems are increasing without improvement measures being implemented.
We implemented the haghstags #Sinvergüenza and #Sin_Vergüenza as an interactive MUPI to make the issue visible in social networks. These hashtags allude to the fact that there is no shame when it comes to your mental health.
We implemented the haghstags #Sinvergüenza and #Sin_Vergüenza as an interactive MUPI to make the issue visible in social networks. These hashtags allude to the fact that there is no shame when it comes to your mental health.
