Goodies: the essential promotional items to promote your business
Social networks may circulate information at high speed, but nothing beats the unbeatable customizable promotional item to promote and make your business known. Goodies, because of their visibility , constitute a extremely effective means of strengthening the identity of a firm. But which item works best? How to choose it? Explanation.
How to choose advertising goodies?
Not everyone wants goodies! This symbolic object is not chosen at random. First, because not all objects are necessarily suitable for promotional purposes. Then, because
a campaign must meet several criteria to be effective:
Be visible : your logo must circulate as much as possible and be visible to as many people as possible. Multiplying supports is not necessarily the ideal solution. Rather, it is the diversity that counts.
Be funny : the humor card remains a safe bet and extremely effective. It's not enough to get people talking about you: people need to remember you. Making an impression requires laughter.
Be original : to get noticed, you have to think outside the box. The Internet is full of innovative concepts of all kinds. To stand out, you need to be more creative .
What are the best goodies?
The object that is carried
The surgical mask has entered the top 5 of the most effective goodies. It indeed meets all the conditions for successful propaganda . Visible to everyone, the mask follows you wherever you go. Its gift of ubiquity sets it apart considerably from its competitors. Furthermore, the t-shirt or the cap play the same roles.
The office accessory
Pen, USB key, mug, lunch box...Campaign materials are legion in the office industry . According to studies, an advertising pen can be kept between 9 months and 1 year; proof that people are really attached to it. All the more reason to focus on these accessories which will be of service to their user, while advertising you.
The eco-responsible object
Completely in tune with the times, water bottles and tote bags are among the most popular items of the moment. They establish an excellent visual for the company and they convey the green image of a committed company concerned about the environment ; especially if they are made in France .
The hilarious object
Sometimes going overboard is good. Dare to be kitsch or burlesque . Offbeat socks, a bright headband or inflatable glasses that float on the pool will initiate dialogue . In this, they enjoy enormous potential which will invite discussion , in a light and uninhibited tone. A perfect framework to optimize the sympathy capital of your company.
As you have understood, there are numerous means of promotion. People love these fun, practical and free items. One last piece of advice: each company must target the target audience well . It must transmit values that are dear to it in order to remain consistent with its commitment.
