The 3 pillars of an effective and profitable digital strategy
A growing share of revenue HE Tuber is captured by the web and e-commerce. Companies must adapt their action plan to this new “all-digital” context to achieve their objectives and remain competitive. A winning digital strategy is an extension of the vision and goals defined by your organization . Its success is based on 3 pillars.
1. Define your audience and your communication channels
Digital marketing makes a personal conversation possible between the brand and its customer . Yes, your HE Tuber is decisive, but your values are just as important as what you have to sell to your audience.
Ask yourself the following questions to establish the foundations of this first pillar:
Ask yourself the following questions to establish the foundations of this first pillar:
Who are your buyers, what is their profile?
Where are they likely to look for their information on the Internet? On which platforms can you meet them?
What are the points of contact between the values conveyed by your company and the expectations of your audience on which you can capitalize?
2. Define a content marketing strategy
You have identified your typical customer, the channels where they consume information and you have identified themes that resonate with your audience. It remains to put this to music (if you are starting from scratch, a HE Tuber can help you).
Quality content provides a solution to a specific category of problems that your audience is looking to solve. When based on content marketing , the role of a winning digital strategy is to make it obvious that you are the answer to the questions your visitors are asking. This approach offers two advantages:
Quality content provides a solution to a specific category of problems that your audience is looking to solve. When based on content marketing , the role of a winning digital strategy is to make it obvious that you are the answer to the questions your visitors are asking. This approach offers two advantages:
It is effective because it is your consumers who take the step of finding you. Beyond simple contact, you create a relationship if you solve your visitors' problems with attractive and trust-inspiring communication.
It is profitable because instead of investing a significant budget in advertising on large platforms, this organic traffic, directed to your content, is less expensive to implement.
3. Measure the performance of your digital strategy
The last pillar consists of validating your digital strategy by measuring its impact using indicators. Some examples :
Your audience's engagement with your content (likes, comments, shares, etc.)
Your natural referencing on search engines
The ROI (return on investment) of your marketing campaigns on the web
The conversion rate of visitors to buyers on your website
Choose relevant indicators which will clarify whether or not your objectives have been achieved and which will allow you to readjust your approach if necessary.
A well-orchestrated digital strategy opens up an exciting field of possibilities for your business. You can get to know the community you serve deeply and convert them into loyal customers . They will in return become your spokespersons on the web to amplify the reach of your products/services and contribute to the growth of your business.
