AGENCY - PUBLICIS COMMUNICATIONS - MUMBAI
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1 NOMINATION | ADSTARS |BUSAN INTERNATIONAL ADVERTISING FESTIVAL | 2011
The brief was to tell consumers that Park Avenue shaving razor offers a burn-free experience while shaving because it comes with a Pro cooling strip. To communicate this, we observed AC ducts resembled a shaving blade. So, we pasted cutouts of the razor handle next to the AC ducts. This gave the impression of Park Avenue Razor and communicated the cooling effect it offered.
ADSTARTS FINALIST CERTIFICATE | 2011
