The reborn-Claude Montana
[Rebranding a sleeping brand - f/w 19-20]
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The project was aimed to envision th erevival of a well known fashion brand which - at the time being - is not present in the market. We were asked to do a detailed analysis of the brand, then we designed a collection as a fresh new interpretation of the brand as a group work and tailor one garment as an individual work. The choice of the brand for our group was “Claude Montana”.
[Year: 2018 Group Academic Project Branding, Concept, Product Development, Sewing, 2D/3D Pattern Making, Communication & Art Direction]
Role: contributed effectively in all aspects from concept development to product tdevelopment and communication.
Individually designed and developed the accessories collection and made the look number 14
Concept Development
Collection Overview
Accessories Collection
Branding & Communication
Photo Shoot
